We are excited to announce that this year’s client for the Fashion Industry Exchange and Leadership Development (FIELD) project will be the designer brand, Tonia DeBellis.
Tonia DeBellis is a Canadian womenswear brand that is well-known for its “wear-anywhere-active-wear” collection. The brand focuses on design details and fit to create looks that are feminine and edgy for everyday living.
Fashion Business Management (FBM) students will need to use the accumulated knowledge from the program to assist their client with finding innovative and strategic solutions for their business.
For this year’s case study, the focus is on digital marketing strategies. Students teams are tasked to develop and market a seamless product collection for the Fall 2022 season.
In addition, the marketing strategy will need to attract new customers to the brand, drive traffic to their website and improve their social media engagement.
Now in its 12th year, the FIELD project will provide another opportunity for students to showcase their talents and network with industry professionals. The project has been an important event for students to kickstart their careers in the Fashion industry and land amazing job opportunities after graduation.
To check out more details about the project, visit our website at https://www.senecafield.ca/ or follow us on Instagram @senecafashion.
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