Alumni Spotlight: Sadie Jonker

21686138_1472730009447136_7309290509414707708_nFull name: Sadie Jonker


Program: Fashion Business Management


Grad Year: 2016


Current Position: Brand Coordinator, Town Shoes


What is your favourite Seneca memory?

FIELD night is by far my favourite memory from my 3 years at Seneca. It was so satisfying to see how 3-years worth of knowledge and 1 full year’s worth of work came together in my group’s final project. Being announced as the FIELD winning team provided a sense of accomplishment I won’t ever forget!

If you could give one piece of advice to a student completing the same program as you, what would it be?

Work your butt off! In class, during your internship, at your part-time retail job… No matter what you’re doing, do your best work. If you are passionate about what you do and work really hard, it won’t go unnoticed in the workplace.

How has your career evolved?

I’m continuously learning about marketing and the retail industry. With the more experience I get and the more that I learn, I feel more confident in myself and my creative ideas.  The company I work for is always willing to try new things and take risks with some of their marketing approaches- it only evolves me more as a marketing professional.

How did your Seneca program help you get to where you are now/your current career?

The Fashion Business Management program taught me about many different aspects of the fashion industry and how they work together. I had a thorough understanding of buying, product development, and store operations all of which has benefited me in the workplace. The Boutique and the FIELD project were both fantastic real-world experience that I spoke a lot about during my first interview after graduation.

Do you have any other thoughts or memories you would like to share?

The Fashion Business Management program and professors are absolutely amazing. I can connect so many tasks in my day-to-day work to projects I completed at Seneca. I am so thankful for the professors I had, I’m lucky to keep in touch with them for advice and guidance as I advance through my career.


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